ain is an interdisciplinary product design studio, based in Cairo.
The studio considers key principles in each design practice, such as, relationship between parts and whole, pattern of building units in a system, coherence, and sustainability.
Through exploring complexities of geometry in a visual and a functional approach, besides the potentials of modular design and how it would harmonize with human scale, then a design process of experimenting and prototyping, a product finds its way to life.
ain considers sustainability as environmental responsibility and a design value that cope with modular design.
Committing assembly and disassembly design solutions, to achieve sustainability for products and maintenance for product parts.